Famufest 42
ClientFamufest is one of the largest student film festivals in the Czech Republic and the annual showcase of the Film and TV School of the Academy of Performing Arts in Prague (FAMU). The festival presents the latest works of emerging filmmakers, photographers, and media artists while creating a platform for new voices in contemporary audiovisual culture. The 42nd edition, themed Ride, coincided with the 80th anniversary of FAMU and reflected on movement, change, personal limits, and the future of the institution.
ChallengeThe theme Ride naturally evokes speed, movement, and automotive culture. Our challenge was not to avoid these references, but to reinterpret them in a way that felt personal and emotionally resonant. We were interested in the tension between acceleration and presence — the feeling of moving fast while still being able to enjoy the journey. The identity needed to capture both the adrenaline of constant motion, freedom and spontaneity.
SolutionInspired by the small objects people hang in their cars, we chose the car air freshener as the central motif of the identity. A personal talisman accompanying every ride. The visual system was designed to live in motion, with animated elements reacting to movement, vibration, and speed. This dynamic approach extended across the festival’s communication, from motion graphics and the festival trailer to print and merchandise. Alongside the identity, we developed Fast Famu, a custom variable typeface, and introduced a distinctive neon green linked to the festival edition through its hexadecimal value (#00FF42). Combining motion, typography, and 3D imagery, the identity captured the freedom, energy, and unpredictability of the ride itself.