Aproach

Discover

We start by deeply listening to you, your team, and your audience. Through research, workshops and conversation, we uncover your brand’s true essence, values, and ambitions. This discovery phase helps us understand what makes your brand unique and where it can grow.


Define

Based on these insights, we craft a clear brand strategy and positioning that will guide the entire creative process. This strategy becomes the compass for all design decisions, ensuring that everything we create connects back to your core identity and speaks consistently to your target audience.


Design

With a solid strategic foundation, we move into visual exploration. We develop a distinctive visual identity that captures your brand’s DNA. Our goal is to create a system that is both memorable and flexible, ready to adapt to all your future needs.


Refine

Design doesn’t stop at first concepts. Together with you, we review, test, and adjust every element, making sure it works seamlessly across all platforms and touchpoints. This step ensures the identity not only looks good but also functions effectively in realworld applications.


Deliver

At the end of the process, you receive a complete brand toolkit: files, templates, and clear guidelines that help you and your team communicate confidently and consistently. Your new identity becomes a living system ready to grow with your brand.



Beyond brand identities

We also create websites, books, magazines, campaigns, and more. By applying the same strategic and creative process, we make sure each project feels connected to your brand’s voice. From concept to delivery, we focus on clarity, originality, and detail. So every piece of work supports your story and stands out on its own.
We craft strategic and distinctive brand identities from our studio in Prague. Rooted in collaboration and driven by clarity, creativity, and craft.
hotpot.here@gmail.com
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+420 774 408 452
‭+420 725 980 718